How to create a Strategic Position for your Company
By Abe Cherian
You may publish this article in your ezine Paco Alcacer Jersey , newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@
How to create a Strategic Position for your Company By Abe Cherian Copyright ? 2005
A strategic position statement is kind of like a statement for your company. You want to explain this statement how you view your company and how you view it within the rest of your marketplace.
Circuit City is a good example. It's an electronic department store that is making excellent profit margins while their competition is going out of business. They've taken a unique strategic position, being number one in service and taken that all the way down to their USP which is "Service Above Beyond All That Is Expected."
It's almost impossible to be the best in all and that's why you need to figure out what makes your unique and what your strategic positioning is going to be. What's your number one calling card or claim to fame going to be?
There have been tons written about the subject positioning. Positioning has been the marketing philosophy for most successful companies over the last ten years. But what is it? And how can you use it? What place do you hold in the public's mind? If the answer is none Ousmane Dembele Jersey , then again, you have a problem.
If you hold no place or a negative one in your public or Marketplace's minds Neymar JR Jersey , then they're not going to do business with you.
For example Sony has been first at innovation. They to be first in whatever's next in technology. K-Mart the cheapest price store that won't be undersold. Price and full lines are their battlefields for your mind.
What's the best battlefield (Strategic Position) for you to take?
You've got to understand that any decision to buy or use someone takes place in the mind. So, if you're not in mind then they probably won't buy from you or use you. You basically Nelson Semedo Jersey , "aren't there" without a position.
Some of the most common examples of positioning are service, speed of delivery of service Marlon Santos Jersey , latest technologies, Guarantees Marc-Andre Ter Stegen Jersey , and lowest price.
Your company probably has already carved out a niche for itself of some kind. The problem here is that too many of you owners out there don't even realize what the identity of that niche is. Often times the salespeople know what it is better than the owners do.
The customers really know best. What you need to do is find out from your best customers why they are doing business with you instead of someone else. This tells you what your real niche or core competency is within your company right now.
If you think you do one thing and your customers think you do another, then you need to make a decision. causes this difference in perception? Did your marketing do too good of a job advertising your weakness or what you do least instead of best? Have you changed the way you do things and haven't let your market know yet?
If from your results you think you're marketing the wrong USP and losing business because your market has the wrong perception of you Luis Suarez Jersey , then change it.
These are not minor decisions. They are also not minor decisions for your company. These can be make or break decisions. The good thing is you can survey your market.
About the Author Abe Cherian's online automation system has helped thousands of marketers online build, manage and grow their business. Test-Drive iMediatools for free and watch your sales shoot up.
Article Source: >
Astrological Analyst That Augurs Your Future Self Help Articles | September 2 Lucas Digne Jersey , 2011 Horoscope and numerology both are the ways of prediction and they also tell you what your future stores for you. Although these predictions are not truly accepted by some part may match up with your life. Calendars are important to maintain important tasks and numerologist and horoscope readers require it the most.
The 2012 horoscope is one that many people need to know about and they are eagerly waiting the year to come. Every horoscope has certain similarities as they all based on blind faith and predictions. The horoscope is related what is in future and what can be the past thought they are not 100% true but still many people believe on it. The 2012 horoscope is given much importance because of two reasons and they are:
1. It is not predicted yet 2. The year is said to be the year of ending that is when the world will end up.
The two horoscopes that are mostly viewed in the newspapers are the Love horoscope because who does not want to know about the love life and second is Monthly horoscope as it is the part of daily schedule. The love horoscope is all about the love relationship and it may be with your family as well as your loved ones. The love horoscope predicts that hoe your love relationship will be today and after and it also tell you the pros and cons of the current relationship. It is one of the most known areas of horoscope.?
Westies
Thema drucken
06.01.2020 08:52
Antworten
