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While working with a new coaching client Womens Zach Gentry Jersey , I asked to hear her sound bite. Everyone needs a good sound bite. A sound bite, sometimes also called an "elevator speech," is a 10- to 15-second commercial on what your company does, offers or stands for. Use it when you meet someone new in business Womens Benny Snell Jr. Jersey , use it at networking meetings, and use it on the telephone as part of your introductory calling script. Here is the sound bite from my client:
Client: We offer complete marketing solutions.
Wendy: (With eyes glazing over?) Huh? The idea behind the sound bite or elevator speech is to communicate clearly, easily and effectively what you do and why someone else should be interested in what you do. I asked my client, if a friend asked her to explain what she does Womens Justin Layne Jersey , would the answer be "complete marketing solutions"? Probably not. And there's your litmus test. If a phrase would make a friend think you'd suddenly lost your mind, don't use it in a conversation with a prospect! Most likely, it sounds artificial and probably doesn't actually mean anything. That same phrase may be fine in writing, for your brochure or web site Womens Diontae Johnson Jersey , but it is not as effective in spoken language, because written language and spoken language are different. These differences come into play when you are writing an introductory calling script. Write your script down the way that you speak. If your script is in written language, you will sound phony. Real people do not speak with capital letters at the start of sentences and periods at the end. People actually speak more in phrases or fragments, with pauses and the occasional "ah" or "um..." Write your introductory calling script with no punctuation and no capitalization. If there is a point that you particularly wish to emphasize Womens Devin Bush Jersey , underline or highlight it. It is imperative that you sound real, so you may want to try talking into a tape recorder, then playing it back and writing down what you've said. Try to stay "jargon-free." Every industry has its own jargon, but you must know and use jargon appropriately. If your prospect does not understand your industry jargon Womens James Conner Jersey , then she will not understand you when you use it! Instead, become conversant with your prospect's industry jargon-then, she will see you as an expert who understands her industry and her issues and concerns. When you are writing your script, keep in mind a particular individual to whom you will be speaking. Picture this person as a friend Womens JuJu Smith-Schuster Jersey , as someone who is open and receptive to what you have to say. Speak to that person as you would to a friend, and not in formal business language taken from your company brochure. I have seen perfectly reasonable, articulate human beings become stiff, formal and uncomfortable while trying to speak in a manner they believe to be "businesslike." They use unwieldy phrases like "complete marketing solutions Womens T. J. Watt Jersey ," because someone told them it sounds more professional. It doesn't. If no one understands what you are talking about, no one will buy your product or service. Be yourself, and speak as you would to a friend. Remember your litmus test: Do not include anything in your introductory calling script that would make a friend raise an eyebrow. The very definition of an introductory call is that you are talking to a stranger. You are telling your story to someone who knows nothing about you, your company and your product or service. You must be clear. For the ultimate test Womens Terrell Edmunds Jersey , before you get on the telephone, try role-playing your script with an eight- or nine-year-old. If that kid does not understand what you are talking about-no one else will either.

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Wendy Weiss, The Queen of Cold Calling & Selling Success, is a sales trainer Womens Jerome Bettis Jersey , author and sales coach. She is the author of Cold Calling for Women and the recently released Cold Calling College. Get her free e-zine at .

Sportsbooks: The new way of betting Sports Articles | May 17, 2010
In the today?s modern world every person has the desire to earn the desired level of income. It is very important for the man to rely on the basic methods to earn the decent living.


That is the man is required to spend hours working hard at the work place in order to earn his living. If the man desires to earn higher level of income then he must work hard. It is to be noted that the man always has the desire to make quick sum of money within a short span of time.

The sportsbooks in the United States is referred to as a place where the gambler can keep an eye on the news regarding the various sports. At the same time the person can even place his bets on a particular sport. It is obvious that the policies regarding the betting on the sports are subject to variation depending upon the type of sport. It is very important for the man to realize that sportsbooks enable the person to get the information. That is the primary motive of the sportsbooks when they were formed.

The gambling has now become the hobby of many people. People from all across the world these days are placing the bets online. It is the interest factor of the people to earn the higher sum of money just at the click of a button and the desire of the people to take the higher level of risk that has made the betting such a huge hit around the world. Moreover in many parts of the world betting has now been legalized. It is to be noted though that the person must be very careful while he is betting.

No matter in what game and depending on what factors the person might place his bid it is very important for the people to understand that while they are gambling the probability of their victory is always equal to the probability of their defeat. It is always in the best interest of the people to fix up a certain amount well in advance before be. Fake Jerseys Fake NHL Jerseys China Fake NCAA Jerseys China Fake MLB Jerseys Fake NFL Jerseys China Fake Nike NBA Jerseys Cheap Fake Hockey Jerseys Fake Football Jerseys Replica Cheap Fake College Jerseys Cheap Fake Jerseys For Sale