"What Do I Blog About?" ECommerce Articles | March 21 Wholesale Dorance Armstrong Jr. Jersey , 2008 The most common answer to this question is also one of the most unhelpful for the small business owner, lifestyle entrepreneur, or passionate professional about to jump into the blogging world. Here, with a couple of concrete examples, is a simple way to get started blogging.
We get this question all the time from small business owners and lifestyle entrepreneurs diving into the blogging world, and the answer is, "Anything related to your business, products Wholesale Michael Gallup Jersey , services, industry, which would also be informative and entertaining (and not sales-y) for your Ideal Audience."
And that answer, while accurate, just isn't helpful.
Because (as we're finally realizing) when our clients and prospects ask what to blog about, the question is also a stand-in for a host of other concerns:
* What's the point?...
* How will this get me more business?...
* I'm not a writer...
* There's fear involved in "putting myself out there" in this way...
* I don't know where to start...
* I'm overwhelmed by the idea, the technology, the fitting-it-in around the rest of everything else I have to do as Chief Cook and Bottle Washer in my business...
You get the idea.
Assuming for now that you will be jumping in to the blogging world Wholesale Connor Williams Jersey , here's the easiest formula I can come up with for a successful blog post, which I laid out for one of our clients in a Progress Report last year:
"To sum up, blogging can be as simple as:
"1. Reading an industry news story
"2. Formulating your opinion on it
"3. Typing up your opinion and supporting it with your unique set of knowledge
"Could each of [your executive team members] do that in 15-30 minutes or so, once (or twice) a month? If so, your blog will be a roaring success."
As another example, a storage and organization systems company out of Wolfeboro, NH, is going through blogging training with another company as I write this.
I met with the co-owner separately Wholesale Leighton Vander Esch Jersey , and we got to talking about how new closet systems affect the resale value of homes. I checked out Remodeling magazine's 2007 Cost vs. Value annual report, and was surprised to see that they didn't include anything storage or organization-related.
That lack of inclusion is blog-worthy. In fact, if it had been included, it would also be blog-worthy, but for the specific situation, let's put it this way:
Imagine you're the co-owner of that storage system business, and you're at a cocktail party. Someone comes up to you and says, "I heard Remodeling magazine didn't include storage systems in their Cost vs. Value report. What do you think about that?"
"Well, some custom closet installs run about $12K, which is in line with some of the lower-cost projects they're tracking. Storage and organization is a multi-billion-dollar industry, so it's worthy of Remodeling's attention. And a closet system is just as much of an upscale addition as a kitchen remodel, in terms of making the home more attractive to potential buyers. In a tough housing market, that could make the difference between selling and sitting on another year of mortgage and escrow payments."
That exchange is, literally, what the closet system company could post on their new blog about that report. They have their own inimitable personalities and styles of talking and writing Wholesale Connor McGovern Jersey , so it would end up reading differently, but in terms of creating the outline of a blog post, that's exactly all they have to do.
Of course, they could add one more thing. They could then write a question and a call to action for their readers: "Was the sale of your house affected by a closet system? Or was a closet system one of your deciding factors in choosing to buy one house over another? Leave a comment and let us know!"
This example, hopefully, not only helps illustrate what to blog about, but also serves as a step in the right direction for wrestling those "other issues" ("I'm not a writer," "I'm afraid Wholesale Trysten Hill Jersey ," "What's the point?" etc.) down to the ground.
Article Tags: Blog About, Closet System
Gas Prices Too High? Save on Everything Else ECommerce Articles | May 9, 2005
As you know, gas prices are way up right now, and could hit all-time highs this summer. Since gas is a necessary commodity, the high prices may give us a good reason to complain. But instead of slamming your fist on the steering wheel the next time youfill up, try saving money in other ways to make up the difference.
Now, I'm not talking about clipping newspaper coupons for your next visit to the grocery store (though that might be a good idea.) I'm talking about deals and discounts that are easy to find and easy to use--no cutting required.
Coupon sites on the World Wide Web provide a very valuable and FREE resource that can save consumers a lot of money. A lot of people don't think about looking at coupon sites before they shop for something online Wholesale Amari Cooper Jersey , but if they do, they'll find special coupons, discounts, or promotions. And we're not talking 5% off at Harry's House of Hairpieces. We're talking about great discounts from retailers like Target, PetsMart, Buy, Overstock, Home Depot Cheap Emmitt Smith Jersey , and many more.
Before you go shopping for a gift or something essential for yourself, I'd urge everyone to visit online coupon sites and see what you've been missing. Chances are, you'll find something that will save you a good amount of money on that purchase.
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