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IRVING, Texas -- The health of Tony Romo and Dez Bryant gives the Dallas Cowboys reason to believe they can have a turnaround as dramatic as the one that sent them tumbling in the other direction a year ago.At the same time, executive vice president of personnel Stephen Jones isnt ignoring a defense that couldnt make game-changing plays and finished last in the NFL in takeaways and turnover margin.Were not sticking our head in the sand right here and saying, `Well its all about the injuries, Jones said. But I still say a lot of teams have a big problem if they dont have their main signal caller. Should we have won more games? Of course we should have. I do think we can have a major turnaround.Romo had a full offseason after missing 12 games in a 4-12 season with a twice-broken left collarbone. The other key component of Dallas going from first to last in the NFC East following a 12-4 run in 2014 was Bryant breaking his right foot in the opener and never getting to full speed coming off an All-Pro season.While Bryant was mostly held out of offseason workouts coming off two surgeries on the foot, all signs point to him being ready when training camp opens July 30 in Oxnard, California.And that has Romo and his top receiver getting questions about how good the offense can be after adding Ohio State star running back Ezekiel Elliott with the fourth overall pick in the draft, which has produced three first-round picks in the offensive line for Dallas since 2011.Were not ready to talk about the season, Romo said during offseason practices. We are trying to figure out how to get better right now. For us, we have a long way to go. Just got to get to work and put your head down right now and work your butt off.The defense had trouble rushing the quarterback last season and will be without young projected starters DeMarcus Lawrence and Randy Gregory the first four games on substance-abuse suspensions.Rolando McClain will miss the first 10 games for the same reason, and might even get released before camp because the mercurial linebacker will be out more than half the season anyway.Right now on paper I dont think weve got anybody whos ever had 10 sacks in a season on the roster, Jones said. That one sticks out like a sore thumb.Things to consider with the Cowboys coming off a two-year run of .500 (12-4 and 4-12 for 16-16) after three straight 8-8 seasons that ended with losses to division rivals with a playoff berth at stake:FORGET THE PAST: Bryant said its not about regaining the form that led him to an NFL-high 16 touchdowns receiving two years ago. Im going to be better than that, said Bryant, who had career lows in catches, yards and TDs last season. The way weve been working, the way the coaches have been on us, the way weve been holding each other accountable, I think that alone is going to make us all be better than what we were in these past years.ON THE RUN: Darren McFadden, the teams rushing leader last year, will likely be sidelined into camp with a broken elbow sustained in an accident at home. That could open the door for Elliott to be the lead back as a rookie, although Alfred Morris is in the mix as well. A two-time Pro Bowler in Washington, Morris signed as a free agent before the Cowboys drafted Elliott.BANGED UP D-LINE: Rookie third-round pick Maliek Collins should return during camp after the defensive tackle missed most of the offseason with a broken right foot sustained in practice. End Benson Mayowa, signed away from Oakland on an offer sheet, had arthroscopic surgery on his left knee but should be available most of camp.RAIDING THE RIVALS: In addition to Morris, the Cowboys signed former Philadelphia defensive tackle Cedric Thornton in hopes of boosting the pass rush in part through a stronger interior line. Thornton is likely to start alongside Tyrone Crawford.WITTENS WORDS: Going into his 14th season, tight end Jason Witten has seen everything except a deep playoff run. He was preaching the same last year doesnt matter refrain when the Cowboys were defending division champs a year ago. I think 2015 is over, said Witten, one of two tight ends with at least 1,000 catches and 10,000 yards. There is not really a lingering effect. Weve been there before, too, so that helps.---Online:AP NFL website: www.pro32.ap.org and www.twitter.com/AP-NFL---Follow Schuyler Dixon on Twitter at https://twitter.com/apschuyler China Jerseys Cheap . They reached the 100-point plateau for the fourth time in five games, bested the visiting Trail Blazers by 34 in the paint and scored 19 of the final 25 points in regulation. China Jerseys Wholesale . Fellow centre Pavel Datsyuk remains out because of a concussion. Zetterberg has 11 goals and 19 assists for a team-high 30 points, and Datsyuk has a team-high 12 goals and 11 assists. https://www.chinajerseyscheap.us/ . Supported by three-run homers from Jayson Werth and Wilson Ramos, the young right-hander went seven strong innings in the Washington Nationals 8-4 victory over the Arizona Diamondbacks on Friday night. Cheap Jerseys From China . Philadelphia is 2-0 against the Senators this season and scored five goals in each victory. The Flyers recorded a 5-0 win in Ottawa on Nov. 12 and then earned a 5-2 home decision on Nov. 19. The Flyers have claimed three straight and four of the last five encounters with the Sens overall and Philly has won two in a row and three of its past four tests in Canadas capital city. Fake China Jerseys . Hazard cut in from the left and scored with a swerving right-footed shot for ninth goal of the season, which proved to be enough for the victory despite Chelseas forwards again lacking a cutting edge up front. NEW YORK -- The Olympics are full of stories of underdogs triumphing against the odds for athletic glory. But in the case of Olympic marketing, smaller brands are finding it tough to prevail amid strict rules.Sponsors such as Visa, Samsung and Coca-Cola pay hundreds of millions of dollars to be associated with the Olympics. So the International Olympic Committee cracks down on non-sponsoring brands that reference the Olympics by name or use Olympic logos in tweets or advertisement.This extends to athletes who tweet about non-Olympic commercial partners -- brands that sponsor the individuals but dont pay the IOC or a national Olympic committee itself to be an official Olympic sponsor. The IOC can punish athletes for rule violations by disqualifying them from events and even stripping them of medals.But in the age of Twitter and Facebook, its difficult to clamp down entirely on messaging. The IOC tried to relax the rules this year to make it easier for non-Olympic brands to advertise. Some brands took advantage of that, but others were left frustrated by the hoops they had to jump through to qualify.Long in place, the Olympic Charters Rule 40 limits athletes, coaches and other participants from appearing in advertising and other marketing, including social media posts, without the IOCs permission. Participants are also forbidden from wearing clothing with logos of non-Olympic brands.Although the blackout period covers just one month -- from July 27 to Aug. 24 for the Rio Olympics -- its a crucial window for many brands because for many athletes, this is the only time they have the worlds attention.Theres a long list of words that advertisers cant use, ranging from obvious ones like Olympics to seemingly benign ones like effort or performance, depending on context. The IOC says the rules are in place to protect its sponsors investment and prevent over commercialization.Frustrated by their inability to mention their sponsors, dozens of athletes launched a Twitter campaign during the 2012 London Olympics to urge an end to the rule. In an attempt to address the problem, the IOC modified the rules to let brands apply for an exception.This year, brands could feature Olympic athletes in ads as long as they applied for a waiver, avoided certain words or logos and started their campaigns by March. IOC spokesman Benjamin Seeley said in an emailed statement that about 1,000 bbrands applied and were approved.ddddddddddddUnder Armour and Gatorade, for instance, came out with ads featuring swimmer Michael Phelps and tennis champ Serena Williams , among others, even though neither is an official Olympic sponsor.But many smaller brands found the changes unfeasible. Unless an athlete is a superstar like runner Usain Bolt, its hard to know in January whether an athlete will become an Olympian. And because the ad campaigns have to run continuously beginning in March, many smaller companies couldnt participate with their limited ad budgets.At first the waiver process did seem like a viable option, but when we started going down that path, we realized ... its hard to do that in a generic, approvable way, said Jesse Williams, senior global sports marketing manager at Brooks Running, which sponsors eight Olympic athletes around the world, including U.S. runner Desiree Linden and decathlete Jeremy Taiwo.The relaxed Rule 40 rules only benefit brand name athletes, said Christopher Chase, a partner in the law firm Frankfurt Kurnit Klein & Selz. If youre a (lesser known) Olympic rower or shot putter, its a great time to thank sponsors, and they cant do it.To protest the rule, Brooks created a guerrilla marketing campaign -- anonymously at first, until The Wall Street Journal identified the company by tracing internet-registration records. The protest site offers downloadable bright yellow signs that carry such messages as good luck, you know who you are, on making it you know where.Williams said that even though the campaign isnt anonymous anymore, the media attention it has gotten has been good.Its cool to see a movement or conversation starting, he said. We really hope to continue to help fuel that. Another athletic apparel brand, Oiselle, got in trouble after it congratulated a runner it sponsors, Kate Grace, on becoming an Olympian and going to Rio on an Instagram post after a qualifying event. The U.S. Olympic Committee demanded that Oiselle remove the social media and blog content because it violates Olympic trademarks.The Seattle company complied, but CEO Sally Bergesen complained on the companys blog that for smaller brands, it reduces the benefits of participation in the program to a practically nonexistent level. ' ' '