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Unlimited access to digital media via smartphones and other connected devices has increased the availability of entertainment to masses. This has created a need for media creators and distributors to embrace Big Data Analytics to create a connection with their customers.
Businesses in the entertainment and media industry have learnt the importance of data and how they can use it to leverage growth for their companies. A number of educational institutes are offering focussed specialisations in analytics and operation research in statistics owing to the rising demand for professionals who are experts in this field.
Video publishers Adidas Prophere Pas Cher , media owners, TV channels, and gaming companies are all adopting data mining and data analytics. Any business related to media deals with large amounts and data and will profit from using big data analytics.
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